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Marketing campaigns don’t cut through to a public sceptical of big business | Peter Lewis

The government is pushing business to sell corporate tax cuts, but with low levels of trust it’ll take a creative genius to find an angle

There is an emerging genre in advertising: glossy, self-serving TV commercials aimed at humanising big business in order to portray self-interest as part of a greater good.

In the land of corporate propaganda everyone is shiny, dripping in the elixir of trickle-down economics and the shared sense of mission that jumps from the corporate annual report into our living rooms via a six-figure production budget.

Related: Labor unveils tax write-offs for businesses investing in Australia

Related: We need to find a better way than Turnbull’s corporate tax cuts | Jim Chalmers

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Source: The Guardian

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