Marketing campaigns don’t cut through to a public sceptical of big business | Peter Lewis
The government is pushing business to sell corporate tax cuts, but with low levels of trust it’ll take a creative genius to find an angle
There is an emerging genre in advertising: glossy, self-serving TV commercials aimed at humanising big business in order to portray self-interest as part of a greater good.
In the land of corporate propaganda everyone is shiny, dripping in the elixir of trickle-down economics and the shared sense of mission that jumps from the corporate annual report into our living rooms via a six-figure production budget.
Source: The Guardian